TAFTO 2011 Contribution: Proper Discord

Wrapping up the 2011 program is a contribution from none other than the nameless and faceless entity that captain’s the culture blog vessel known as Proper Discord. Known for a singular wit and an obsessive compulsion to point out that the Emperor isn’t wearing any clothes and in fact, should really get that thing on his back looked at, he delivers a satisfying conclusion to this year’s efforts. ~ Drew McManus

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TAFTO 2011 Contribution: Gerard Schwarz

You never know what a TAFTO effort might produce. In some cases, it can spawn the birth of a new concertgoer and in others, it might plant the seeds of ongoing large gift support. In today’s contribution, Seattle Symphony music director, Gerard Schwarz, offers up a personal experience that demonstrates the latter. If you’ve ever wondered just how much positive influence a music director can have on his/her orchestra, read on… ~ Drew McManus.

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TAFTO 2011 Contribution: Mark Clague

When times are tough is when we most need our friends.

In the concert world, we tend not to think of friends or friendship. We are professionals, whether musicians or administrators. Our audience is made up of patrons, who support the institution’s music making through ticket purchases, donations, and maybe volunteer service. Patrons are ‘friends’ of the ensemble to be sure, but in the abstract, impersonal sense.

TAFTO 2011 Contribution: Sean Hickey

Sean Hickey is no stranger to Adaptistration’s regular readers. He’s been a guest author on a few occasions and always manages to make you think about something from a different point of view. His TAFTO contribution is no different plus it introduces a term I’m trying to work into my vocabulary as much as possible: “museumification.” ~ Drew McManus

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TAFTO 2011 Contribution: Evan Schumacher

This year’s program includes a number of contributions from those within the tech sector of the arts field. Our initial offering is from Even Schumacher, co-founder and programmer at InstantEncore.com; a group most folks are certainly aware of. Due to his background, I felt Evan’s approach would be similar to the sort of patron perspective we enjoy each year and I’m sure you’ll agree that his efforts are right on the money. ~ Drew McManus

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TAFTO 2011 Contribution: Timothy Hankewich

With April being the official “Take a Friend to the Orchestra” month, the notion of audience development has been weighing heavily on me of late. This sound clip is a light hearted illustration about what I believe when it comes to building new audiences and relationships. Many contributions to this website have elaborated eloquently on the techniques, philosophies and approaches one can take towards this end. My point is simple in that audience development and more specifically the task of inviting people to join you in the concert hall is a shared responsibility–not one just reserved for an orchestra’s marketing staff. To be effective, it must be a concerted effort joined by the staff, conductor, musicians, and most importantly, the patrons themselves.