TAFTO 2011 Contribution: Timothy Hankewich

I’ve only met one music director who smiles and laughs as much as Orchestra Iowa music director, Tim Hankewich. In fact, you can actually hear Tim’s smile in his voice and luckily for you, Tim’s contribution follows a growing trend among TAFTO contributors and comes to us in audio format so you’re going to get to experience it firsthand. ~ Drew McManus

With April being the official “Take a Friend to the Orchestra” month, the notion of audience development has been weighing heavily on me of late. This sound clip is a light hearted illustration about what I believe when it comes to building new audiences and relationships. Many contributions to this website have elaborated eloquently on the techniques, philosophies and approaches one can take towards this end. My point is simple in that audience development and more specifically the task of inviting people to join you in the concert hall is a shared responsibility–not one just reserved for an orchestra’s marketing staff. To be effective, it must be a concerted effort joined by the staff, conductor, musicians, and most importantly, the patrons themselves.
~ Tim Hankewich