TAFTO 2009 Contribution: Janelle Gelfand

Rebecca Winzenried’s well-written article, “Into Thin Air,” in the January/February issue of “Symphony” was a discussion about a groundbreaking study called the Audience Growth Initiative. It caught my eye, not because its results were at all revolutionary, but because they were so predictable.

Anyone with a pulse on modern society knows that, while getting people in the door of a symphony concert hall is half the battle, once they are there, people expect certain things: Convenient parking, plenty of restrooms, easy-to-purchase refreshments at intermission, comfortable seats and, in cities such as Cincinnati, where the hall is in a touchy neighborhood, a feeling of safety. All of these things will keep them coming back.