TAFTO 2005 Contribution: Paul Bailey

The orchestra has become an institution where the rituals of attending a concert have replaced a transcendent musical experience. Unfortunately, with the limited rehearsal time and a long season of uninspired programming it’s easy for a musician to feel that he is not any more special than a plumber. When going to a concert, being a savvy shopper can do you some good. If you look at your concert schedule you have many types of concerts to attend; First Nights, Thursday Masterworks, Featured Soloists, and my current Los Angeles favorite, Casual Fridays. This entertainment oriented marketing approach is akin to putting “old wine in new bottles”.