TAFTO 2008 Contribution: Gary Ginstling

Each week, approximately 10,000 people come to Davies Symphony Hall to hear the San Francisco Symphony. Of that number, nearly 1,500 people, or 15%, are coming for the very first time. What causes those 1,500 people to make the decision to come hear a live orchestra concert? Is it our marketing? Public relations? Word of mouth? An invitation from a friend?