TAFTO 2007 Contribution: Connie Linsler Valentine

Most of us only go to new places when our friends lead us there. Every marketing guru will tell you that sales are all about one-on-one relationships. I am convinced that in each of our cities, our orchestras can become the “now” phenomenon by involving the right connectors, mavens and salesmen as described in Malcom Gladwell’s The Tipping Point. We all love the music, and we want to share that love with everyone, but the way to get people through the door is to create a warm and inviting community, get people involved, and then make them feel good about the experience.