TAFTO 2009 Contribution: Alan Valentine

If the goal of Take a Friend to Orchestra Month is to jump-start a conversation about how we can boost ticket sales and community involvement, then I’d argue that we need to think beyond simply getting new bodies inside the concert hall. Even more important is the question of what kind of experience we’re providing once people take their seats. So I’d like to tell a story about something that happened in Nashville a few years ago that energized and inspired our own orchestra.